Looking to launch or grow an organics based agribusiness?
Join the Haywood Community College Small Business Center and the NC Small Business Center Network for a free Business of Organics Webinar series.
Participants can begin this four-part series that continues through Wednesday, March 6. The webinars are from 6 until 7:15 p.m.
Attendees are welcome to register for all or select webinars to meet their current small business needs.
Webinars will include:
Introduction to Organic Recordkeeping – Wednesday, Feb. 13
Speaker, Melissa Bell, research associate with the Center for Environmental Farming Systems at NC State will outline the types of records needed for ongoing certification and suggest templates and resources to streamline the process. Successful certification of organic growers depends on the agripreneur’s ability to keep accurate records. Actual certification forms and records used in the ongoing certification of the Center for Environmental Farming Systems will be used as example.
Using Budgets and Financial Planning – Wednesday, Feb. 27
Organic certification is pricy. However, there are tricks that agripreneurs may implement to make it more affordable over a set time period and reflect the cost in the price of your products. This session will discuss in detail how to use enterprise budgets and how to spread the cost of certification over a long time frame. The speaker is Nathanial Bruce, Caswell County Agriculture and Natural Resources Extension Agent.
Marketing Your Organic Products: Be Creative and Find Your Best Markets – Tuesday, March 5
Before growing products, agripreneurs are encouraged to assess types of markets that suit their preferences. Is it wholesale, pick your own, farmers markets, CSA’s, restaurants or maybe even online sales? This seminar will provide detailed resources for evaluating options and what might work best for you. The speakers are Jeana Myers and Emily Mueller.
Social Media and the Organic Market – Wednesday, March 6
The final webinar in the series will cover how social media marketing and promotion are essential to agribusiness marketing in 2019. What are some of the messages, resources and target audiences you can reach to promote your organic products? Learn about Facebook, Instagram and Twitter to help grow your organic products. The speaker is Laura Lauffer, Extension and Outreach Program Coordinator at the Center for Environmental Farming Systems of the North Carolina Cooperative Extension.
Visit SBC.Haywood.edu or call 627-4512 for additional information or to register today.