The Small Business Center at Haywood Community College will offer a free three-part Social Media Marketing Summit Tuesday, May 11, 9 a.m. to 5 p.m. at the Regional High Technology Center - Auditorium. Summit will feature speaker, Martin Brossman.

Social Media is becoming more and more important for the long-term success of most businesses. It is critical you have the plan to enhance your brand, generate leads, and assist customer retention and customer service.

Sessions will include:

Fundamentals of Social Media Marketing and Management, 9-11:30 a.m.

During this workshop, attendees will learn:

  • How to choose the correct channels for your business and optimize their use
  • Create and share content of value
  • Targeting content to specific buyers
  • How to be interruption that is welcomed
  • Setting up a social media calendar to manage your posting
  • Free and low-cost tools to help you manage and schedule social media 

Facebook for Business and Intro to Facebook Ads, 12-2:30 p.m.

Are you interested in learning how to use Facebook for your small business but having a hard time understanding how to make real money with it? Are you concerned about adding one more thing to your to-do list? Many businesses use Facebook, but most don't know how to do it strategically.

During this workshop, attendees will learn:

  • How to use Facebook to generate repeat business and increase marketing ROI
  • How to build a Facebook page that makes you stand out from your competition
  • How to read and interpret Facebook page performance statistics
  • How to get started with Facebook ads and boosting posts
  • How to create low-cost ad tests and analyze Facebook insights

Instagram and Pinterest for Business Success, 3-5 p.m.

Instagram and Pinterest are the go-to platforms to maximize the exposure of your product or service.

During this workshop, attendees will learn:

  • the differences and similarities of both platforms
  • how to effectively integrate both platforms into your marketing mix
  • an understanding of which is the right one to use and what combination is key to maximizing your profitability

Visit or call 828-627-4512 for additional information or to register today. Seating is limited and preregistration is required for attendance.

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