The Downtown Waynesville Association will be launching its 12th “Love the Locals” campaign on Feb. 1 as a way to draw local patrons to Main Street

Merchants will be offering special discounts and promotions specifically for those who live in Haywood as a way of showing appreciation for customers who support local businesses all year long.

It is up to downtown business to choose what type of promotion to offer and who is considered “local.” Merchants are urged to make their promotion creative, fun and unique.

DWA will promote the campaign and provide a large red heart to display on the front door of participating businesses that will identify the business as a participant.

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