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Getting customers online is a good way to increase your sales and continue working toward your goals. In fact, having an online presence is a necessity for business success in today's society.

But having a website doesn't guarantee that customers will come to your business. Instead, you need to make sure that you're using your online presence the right way. Here are some ways you can get more customers online using your online presence.

Make your site mobile-friendly

More and more people are using mobile devices to access information today. Tablets and mobile phones have become go-to options for getting answers to questions, shopping, and anything else that can be done on a laptop or desktop computer.

Making sure your site is mobile-friendly means you'll provide access to mobile users to get information or shop on your site. That will help bring more customers to your site.

Sell goods online

Customers want easy access to goods and services through e-commerce. Often times customers don’t want to visit a store when they can order online and have it delivered to them at their convenience.

If customers know they can browse and shop on your website, they'll be more likely to come to your site so they can see what you offer and make their selections.

Know your business

If you want to increase your customer base, you need to know everything about your business. The more you know about how your business operates, the easier it will be to answer customers' questions about what you offer.

In addition, when you know everything about your business, you'll be able to leverage your business's strengths to provide for your customers' needs more effectively.

Know your customers

Along with knowing your business, you need to know your customers. In order to draw them to your goods and services, you should research their purchasing behaviors, preferences, demographic information and anything else you can glean from marketing research.

When you know your customers, you will have the information you need to appeal to them effectively through targeted marketing campaigns, site design, specific products and services, and what kind of relationship they want with your business.

Share your expertise

Don't rely only on your products and services to bring in customers. You have knowledge in your industry or niche that can be valuable to your customers.

Sharing this information will show customers that you know what you're talking about and can bring value to the relationship outside of providing goods and services. When a customer wants to know something in a specific industry, they'll remember that you can help.

A blog on your website as well as regular emails or newsletters will keep your business at the top of customers' minds.

Build partnerships

Businesses do better when they build partnerships. Network with other businesses and experts in your industry.

Find opportunities to share knowledge, cross-promote, and work together to bring in customers. For example, you can ask an expert in your industry to provide a guest blog post on your site or work with another business to do a cooperative campaign.

Whether you're new to building an online presence or just want to get more customers online, these tips can give you a place to start. Online efforts are important for business success.

By treating your online presence as an extension of your brick-and-mortar location, you'll be able to develop strategies that will make your business more visible and bring in the customers you want.

Lorelei Garnes, owner

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